SMO elaborately defined as Social Media Optimization is fast catching up among the web techies who are working on SEO (Search Engine Optimization) projects in various companies. This is the latest kid on the block which is taking the web marketing world by storm through its creative powers. Today due to the reach of the social networking sites like Facebook, Twitter, You Tube etc. you are in a position to help your website achieve its best possible ranking. It is all about getting connected to a wider audience through such social sites. The higher the number of inbound links to your website from these social networking pages, the better your chances of achieving the top most ranking in search engines. The bottomline is, to help a portal get that recognition in Google and rank in the first page. The various types of social media are RSS feeds, social bookmarking sites and all other social networking sites. So it is through increased connectivity you are able to generate that additional traffic which is necessary to increase the popularity of your portal.
A majority of the companies are now going for Social Media Optimization through SEO agencies which has a pool of talented web marketers and site optimizers to help their business reach the summit. With the widespread use of social media sites like Facebook & Twitter to name a few, companies are now providing customers SEO service by making such networking sites as their base or platform. The basic idea behind this is an increased ‘Linkability’ to different social forums and platforms which is very popular. Blogs also act as a great tool to help your website rank favourably in search engines. You also need to reward and recognize the value of Inbound links to your site and give them the due importance. Last but not the least, you must know how to make your content travel and spread to various other networking sites through increased site connectivity. This entire activity is user centric and thus as a business you must know how to reward and appreciate your users. Content creation for a website also forms a part of SMO and thus it is absolutely necessary to devise a full fledged Social Media Optimization strategy to propel the online visibility of any site and thereby enhance its ranking in Google for earning the best returns. Therefore, it can be said that such innovative and technology friendly marketing move can be actually beneficial for the online viability of any business or company.